2008 represented another building block year for the sport of boxing. It was another year in which the sport provided good content, made the matches fans wanted to see, and continued it's climb out of the abyss that sport fell into in the 1990's. And, one other important thing happened in 2008--the mainstream, media continued to increase it's coverage of the sport.
One of the negative aspects of the poor decade of the 1990's was the diminished coverage of boxing by television, radio and print outlets. An example is that by 2004, when I left ESPN to go to Showtime, the number of matches we were covering at all for Sportscenter had fallen to just a few. That number was always much larger in earlier years during my long stay at ESPN. And boxing saw coverage dwindle in newspapers and on sports talk radio as well. The saving grace for the sport was the huge increase in internet sites that filled the breach to give fans information.
The lack of coverage came because the sport shot itself in the foot in the 1990's. The matches that fans wanted to see were often not made, the alphabet soup of champions further confused fans and media, and a lot of the fights that were billed as major events ended up being dissapointing at best. All that changed about 2002. For some mystical reason the promoters, fighters and networks started doing the right thing. The boxing product started to become very good. The damage had been done with the media and it has been a slow turn around for the media outlets to come around and begin covering the sport again. Boxing's problems and the glut of sports to cover converged to make it hard for the medioa to find time for boxing. For four years in this decade I did a spots talk radio show on the Las Vegas ESPN affiliate, and I know first hand how much there is to cover on any normal day--especially between September and February when you have college and pro football, college and pro basketball, hockey, baseball pennant races and then post season and a myriad of other indvidual events. Every sport is competing for time on the radio, t.v. or in print. Just ask NHL PR people if they don't lament their fate in trying to get more coverage these days.
Even with all that and the damage of the 1990's, the coverage of boxing has steadily climbed back. In 2008 many more newspapers covered major fights and offered articles on the sport. In talk radio I can tell you from firsthand experience that there was more interest. I know this because my wife was angry at me for some ruined dinner engagements. I am called to guest on shows around the country leading up to major fights, and this year I had to sneak out of many more restaurants during lunch or dinner to do radio guest spots.
The media as a whole gets it right in terms of what to cover in sports. The move back to boxing in terms of coverage has come at a slow, but steady pace, and it is warranted. The sport, which is well known as a self destructive entity, has helped itself in recent years and merited to additional coverage. I suspect 2009 will see more of the same.
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Since I am talking about the media, let me welcome the users of a great website that involves the media. We are now linked to ussportspages.com, which gives you all one stop shopping in reading great sports stories from around the country and indeed, the world. There are so many great sportswriters that you don't always get to read, depending on where you live. With this website you can remedy that situation. I enjoy reading the great material on this site.